Library 4 Universal: Online

Title	Strategia creativa in publicitate
Author(s)	Drewniany, Bonnie L. Jewler, A. Jerome
Local Call Num.	7598
ISBN	978-973-46-0273-5 973-4602731-0
Series	Relatii publice si publicitate
Level	universitar
Pages	364
Publishing Info	Iasi Polirom 2009
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	strategie publicitate creativitate mesaje vanzari media clienti umor vedete brand etica legal provocarea creativa branding identitate imagine nume logo tag line culori design cercetare cultura copyright piata diversitate culturala surse de cercetare consumatori reclama slogan text publicitar layout concurenta radio posturi de radio jingle scenariu de radio televiziune voice-over marketing direct Internet comunicare comunicare de marketing relatii publice vanzari promotionale concursuri tombole bonusuri cupoane de reducere mostre programe continue reduceri de pret publicitate in punctul de desfacere push and pull comunicate de presa management de criza produse promotionale sponsorizare marketing de gherila advertainment prezentari

Description	364 p. 24 cm.; Cuvant inainte; studii de caz dupa fiecare capitol; imagini; chenare; note de subsol; Index;
Resources	L4U Book Cover