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Title Buyology
Adevaruri si minciuni despre motivele pentru care cumparam
Author(s) Lindstrom, Martin
Local Call Num. 7583
ISBN 978-973-1931-59-3
973-193159-7
Level universitar
Pages 276 p.
Publishing Info Bucuresti Publica 2011
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects neuromarketing
plasarea produsului
marketing
mesaje subliminale
ritual
superstitie
brand
credinta
religie
markeri somatici
vanzare
publicitate
Description 276 p., 21 cm.;
Prefata;
Introducere;
Anexa;
Multumiri;
Note;
Bibliografie;
note de subsol;
Resources L4U Book Cover