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Title Precision Target marketing
 
Author(s) Stanton, John L.
Lang, Mark F.
Local Call Num. 7520
ISBN 978-096426571-4
0-9642657-1-0
Status This item is currently IN the library.
Level Universitar
Pages 221
Publishing Info New Jersey Raphel Publishing 2009
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects marketing
precision
business
target marketing
market segmentation
marketplace
strategy
customer
target customer selection
market positioning
opportunities
differential advantage
differentiation
cannibalization
competition
operations
logistics
distribution channels
organization and planning
human resources
advertising
sales promotion
sales force
Description 221 p., 23 cm.;
foreword;
introduction;
epilogue;
notes;
appendix;
Resources L4U Book Cover