Library 4 Universal: Online

Title	Precision Target marketing
Author(s)	Stanton, John L. Lang, Mark F.
Local Call Num.	7520
ISBN	978-096426571-4 0-9642657-1-0
Level	Universitar
Pages	221
Publishing Info	New Jersey Raphel Publishing 2009
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	marketing precision business target marketing market segmentation marketplace strategy customer target customer selection market positioning opportunities differential advantage differentiation cannibalization competition operations logistics distribution channels organization and planning human resources advertising sales promotion sales force

Description	221 p., 23 cm.; foreword; introduction; epilogue; notes; appendix;
Resources	L4U Book Cover