| Title |
The Brand gym :
A Practical Workout for Boosting Brand and Business |
| Author(s) |
Taylor, David |
| Local Call Num. |
7141 |
| ISBN |
9780470686195
0-470-68619-7 |
| Status |
This item is currently IN the library. |
| Level |
Universitar |
| Pages |
239p. |
| Publishing Info |
Hoboken Wiley 2010 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Brand name products.
Product management.
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| Description |
David Taylor and David Nichols.
239p., 24cm.
Includes bibliographical references and index.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
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| Resources |
L4U Book Cover
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