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Title The Facebook era :
tapping online social networks to build better products, reach new audiences, an
Author(s) Shih, Clara Chung-wai
Local Call Num. 7111
ISBN 9780137152223
0-13-715222-1
Status This item is currently IN the library.
Level Universitar
Pages xiv, 236 p.
Publishing Info Boston Prentice Hall c2009
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Facebook (Electronic resource)
Business enterprises--Computer networks.
Online social networks.
Description Clara Shih.
ill., map ;
236p., 23 cm.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Resources L4U Book Cover