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Title Design management :
exploring fieldwork and applications
Author(s)
Local Call Num. 7051
ISBN 9780415393348
0-415-39334-5
Status This item is currently IN the library.
Level Universitar
Pages xviii, 200 p.
Publishing Info London ; New York, NY Routledge 2008
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Industrial design--Management.
Industrial design--Management--Case studies.
Description edited by Robert Jerrard and David Hands.
ill. ;
200p., 24 cm.
Includes bibliographical references and index.
Design and the organisation / R. Jerrard, D. Hands -- Design management, urban regeneration and the organization of culture / J. Vickery -- The Italian furniture industry and the kartell case study / G. Lojacono -- The long-term impacts of investment in design; the non-economic effects of subsidised design programmes in the UK / M. Smith -- Researching risk in design / R. Jerrard, N. Barnes, A. Reid -- Design for the strategic re-positioning of a sub supplier / L.Svengren Holm and U. Johansson -- Adopting a user-centred approach to designing against crime / D. Hands, R Jerrard -- Customer experience-based brand strategy at the Lenovo group - exploring the potential for Lenovo in the UK pc market / R. Holland, Yuanyuan Yin and Shengfeng Qin.
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