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Titre Research methods for business students
 
Rentrer Saunders, Mark
# d'Appelle Local 7040
ISBN 9780273716860
0-273-71686-7
Statut Cet item est présentement en bibliothéque.
Niveau Universitar
Pages 614p.
Information de Publication New York Prentice Hall c2009
Code de Type/Jours REG-Regular / Cet element peut circuler pour 4 Jours
Département S-Student
Média PBK-Paperback
Sujets Business--Research.
Business--Research--Data processing.
Description Mark Saunders, Philip Lewis, Adrian Thornhill.
614p., 27cm,
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Description L4U Book Cover