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Title Research methods for business students
 
Author(s) Saunders, Mark
Local Call Num. 7040
ISBN 9780273716860
0-273-71686-7
Status This item is currently IN the library.
Level Universitar
Pages 614p.
Publishing Info New York Prentice Hall c2009
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Business--Research.
Business--Research--Data processing.
Description Mark Saunders, Philip Lewis, Adrian Thornhill.
614p., 27cm,
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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