RAU EL
   
Add to Bookbag Place a Reserve Go Back

View the MARC Record
Title International business :
the challenges of globalization
Author(s) Wild, John J.
Local Call Num. 6887
ISBN 9780136095200
0-13-609520-8
Status This item is currently IN the library.
Level Universitar
Pages xxviii, 481 p.
Publishing Info Upper Saddle River, N. Prentice Hall c2010
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects International business enterprises--Management.
International trade.
Description John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
col. ill., col. maps ;
481p., 28 cm.
Includes bibliographical references (p. 445-450) and indexes.
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
Resources L4U Book Cover