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Title Strategic advertising management
 
Author(s) Percy, Larry
Local Call Num. 6859
ISBN 9780199532575
0199532575
Status This item is currently IN the library.
Level Universitar
Pages xviii, 424 p.
Publishing Info New York Oxford University Press 2009
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
Description Larry Percy, Richard Elliott.
ill. (some col.) ;
424p., 25 cm.
Includes bibliographical references and index.
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