Description |
Bruce R. Barringer. ill. ; 265p., 23 cm. Includes indexes. Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.
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Resources |
L4U Book Cover
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