Library 4 Universal: Online

Title	International Marketing and Export Management
Author(s)	Albaum, Gerald Duerr, Edwin
Local Call Num.	6850
ISBN	978-0-273-71387-6 0-273-71387-6
Level	Universitar
Pages	710
Publishing Info	Essex Prentice Hall Financial Times 2008
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	International Marketing Exporting planning strategy e-business Internet, the World Wide Web. exports bases of international marketing trade ethical international environment culture economic competition portofolio market entry strategies export entry modes nonexport entry modes product decisions pricing decisions methods of payment marketing communication supply chain management

Resources

L4U Book Cover