| Title |
Social marketing
influencing behaviors for good |
| Author(s) |
Kotler, Philip |
| Local Call Num. |
4984 |
| ISBN |
9781412956475
1-4129-5647-1 |
| Status |
This item is currently IN the library. |
| Level |
Universitar |
| Pages |
xii, 444 p. |
| Publishing Info |
Los Angeles SAGE Publications c2008 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Social marketing.
Behavior modification.
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|
|
| Description |
Philip Kotler, Nancy R. Lee.
ill. ;
24 cm.
Includes bibliographical references (p. 403-427) and indexes.
|
| Resources |
L4U Book Cover
|
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