| Title |
The Practice of public relations /
|
| Author(s) |
Seitel, Fraser P. |
| Local Call Num. |
4973 |
| ISBN |
9780132038621
0-13-203862-5 |
| Status |
This item is currently IN the library. |
| Level |
Universitar |
| Pages |
xxix, 442 p. |
| Publishing Info |
Upper Saddle River, N. Pearson/Prentice Hall c2007 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Public relations--United States.
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|
| Description |
Fraser P. Seitel ; foreword by David Rockefeller.
ill. (chiefly col.), col. map ;
26 cm.
Includes bibliographical references and index.
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.
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| Resources |
L4U Book Cover
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