| Titre |
The Practice of public relations /
|
| Rentrer |
Seitel, Fraser P. |
| # d'Appelle Local |
4973 |
| ISBN |
9780132038621
0-13-203862-5 |
| Statut |
Cet item est présentement en bibliothéque. |
| Niveau |
Universitar |
| Pages |
xxix, 442 p. |
| Information de Publication |
Upper Saddle River, N. Pearson/Prentice Hall c2007 |
| Code de Type/Jours |
REG-Regular / Cet element peut circuler pour 4 Jours |
| Département |
S-Student |
| Média |
PBK-Paperback |
| Sujets |
Public relations--United States.
|
|
|
| Description |
Fraser P. Seitel ; foreword by David Rockefeller.
ill. (chiefly col.), col. map ;
26 cm.
Includes bibliographical references and index.
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.
|
| Description |
L4U Book Cover
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