RAU EL
   
Add to Bookbag Place a Reserve Go Back

View the MARC Record
Title Key account management in financial services
tools and techniques for building strong relationships with major clients
Author(s) Cheverton, Peter
Hughes, Tim
Local Call Num. 4927
ISBN 9780749450694
0-7494-50691-0
Status This item is currently IN the library.
Level Universitar
Pages xiv, 329 p.
Publishing Info Philadelphia Kogan Page 2008
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Financial services industry--Management.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
Description Peter Cheverton ... [et al.].
329p., 25 cm. +
Includes bibliographical references (p. 324-326) and index.
Resources L4U Book Cover