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Title Entertainment marketing & communication
selling branded performance, people, and places
Author(s) Sayre, Shay
Local Call Num. 4911
ISBN 9780131986220
0131986228 (13: 978-0-13-198622-0)
Status This item is currently IN the library.
Level Universitar
Pages xxii, 489 p.
Publishing Info Upper Saddle River, N. Pearson/Prentice Hall c2008
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Leisure industry--United States--Marketing.
Performing arts--United States--Marketing.
Entertainment events--United States--Marketing.
Amusements--United States--Marketing.
Tourism--United States--Marketing.
Recreation--United States--Marketing.
Consumer behavior--United States.
Communication in marketing--United States.
Description Shay Sayre.
ill. ;
23 cm.
Includes bibliographical references and index.
Resources
L4U Book Cover