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Title Marketing management and strategy
 
Author(s) Doyle, Peter
Stern, Phillip
Local Call Num. 4902
ISBN 9780273693987
0-273-69398-0
Status This item is currently IN the library.
Level Universitar
Pages 446p.
Publishing Info New York Financial Times Prentice Hall 2006
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Marketing.
Marketing--Management.
Description Peter Doyle and Phil Stern.
446p., 27cm,
Includes bibliographical references and index.
Resources L4U Book Cover