| Title |
The New strategic brand management :
creating and sustaining brand equity long term |
| Author(s) |
Kapferer, Jean-Noël |
| Local Call Num. |
4893 |
| ISBN |
9780749442835
0-7494-4283-2 |
| Status |
This item is currently IN the library. |
| Level |
Universitar |
| Pages |
xiv, 497 p. |
| Publishing Info |
Sterling, VA. Kogan Page 2004 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Brand name products--Management.
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| Description |
Jean-Noël Kapferer.
497p., 25 cm.
Includes bibliographical references (p. [471]-483) and index.
|
| Resources |
L4U Book Cover
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