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Title De la publicitate la consumator
Ce "merge", ce "nu merge" si mai ales de ce
Author(s) Sutherland, Max
Local Call Num. 4571
ISBN 9789734611386
973-461138-0
Status This item is currently IN the library.
Series Relatii publice si publicitate
Level Universitar
Pages 383p.
Publishing Info Iasi Editura Polirom 2008
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects publicitate
psihologia publicitatii
reclame
campanii publicitare
comportamentul consumatorului
Description 383p., 24cm,
Contine index.
Resources L4U Book Cover