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Title Principles of customer relationship management
 
Author(s) Baran, Roger Joseph,
Local Call Num. 4487
ISBN 0324322380
9780324322385 (Student ed.)
Status This item is currently IN the library.
Level Universitar
Pages xvi, 511 p.
Publishing Info Mason, Ohio : Thomson/South-Western, 2008.
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Relationship marketing--Textbooks.
Customer relations--Management--Textbooks.
 
Description Galka,Robert J.
Strunk, Daniel P.
ill. ;
26 cm.
Bibliografie
Index
Resources Library of Congress