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Title Managementul marketingului
 
Author(s) Kotler, Philip
Keller, Kevin Lane
Local Call Num. 4362
ISBN 9781594960840
1-59496-084-4
Status This item is currently IN the library.
Level Universitar
Pages XXXII, 1148p.
Publishing Info Bucuresti TEORA 2008
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects 46 Marketing
464 Managementul marketingului
Description 23 cm
Anexa p. 1079
Glosar p. 1107
Index p. 1122-1148
Note bibliografice la sf. capitolelor
Resources L4U Book Cover