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Title Essentials of Marketing Research
 
Author(s) Zikmund, William G.
Local Call Num. 4055
ISBN 9780324317527
0-324-31752-2
Status This item is currently IN the library.
Series International Student Edition
Level Universitar
Pages XVII, 414 p.
Publishing Info Mason Thomson/South-Western 2007
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects cercetari de marketing
Marketing
 
Description Babin, Barry J (coautor)
ill.
26 cm
Studii de caz la sf. capitolelor
Tabele statistice p. 390
Glosar p. 396
Note p. 405
Index p. 411