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Title B2B brand management
 
Author(s) Kotler, Philip.
Local Call Num. 3975
ISBN 9783540253600
3540253602
Status This item is currently IN the library.
Level Universitar
Pages 357 p.
Publishing Info New York Springer, 2006
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects studii de caz
Management
brand comercial
 
Description Pfoertsch, Waldemar(coautor)
Michi, Ines(colaborator)
ill. ;
24 cm.
Bibliografie p. 331
Index p. 343
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Library of Congress