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Title B2B brand management
 
Author(s) Kotler, Philip.
Local Call Num. 3975
ISBN 9783540253600
3540253602
Level Universitar
Pages 357 p.
Publishing Info New York Springer, 2006
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects studii de caz
Management
brand comercial
 
Description Pfoertsch, Waldemar(coautor)
Michi, Ines(colaborator)
ill. ;
24 cm.
Bibliografie p. 331
Index p. 343
Resources


Library of Congress