Library 4 Universal: Online

Title	Marketing : the Basics /
Author(s)	Moore, Karl
Local Call Num.	3873
ISBN	0415380804 (hardback) 0415380790 (pbk.)
Level	Universitar
Pages	220 p.
Publishing Info	New York : Routledge, 2006
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	Marketing--Management Marketing research. Consumer behavior--Research. Export marketing--Management. comportamentul consumatorului marketing managementul marketingului preturi cercetare de piata marketing global

Description	Pareek, Niketh (coautor) Glosar de termeni p. 204-214 Index p.215-220 Cuprinde: What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.
Resources	Library of Congress