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Title Conversations with Marketing Masters
 
Author(s) Mazur, Laura
Local Call Num. 3861
ISBN 9780470025918 (cloth : alk. paper)
0470025913 (cloth : alk. paper)
Level Universitar
Pages 236 p.
Publishing Info Hoboken, NJ : John Wiley & Sons c2007
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Management.
Marketing personnel--Interviews.
marketing
interviuri
managementul marketingului
 
Description Miles, Louella (coautor)
24 cm
Bibliografie
Index
Cuprinde interviuri cu:
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Resources Library of Congress