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Title Marketing strategy
 
Author(s) Ferrell, O. C.
Local Call Num. 3849
ISBN 9780324544268
0-324-544261-0
Level Universitar
Pages xxii, 717 p.
Publishing Info Mason, OH Thomson South-Western c2008
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Management.
Marketing--Management--Case studies.
Description O.C. Ferrell, Michael D. Hartline.
ill. ;
26 cm.
Includes bibliographical references and indexes.
Resources
L4U Book Cover