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Title Strategic Brand Management
 
Author(s) Elliott, Richard
Local Call Num. 3848
ISBN 0199260001
9780199260003
Status This item is currently IN the library.
Level Universitar
Pages xiv, 265 p.
Publishing Info New York : Oxford University Press, 2007
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Product management.
Strategic planning.
management de produs
planificare strategica
studii de caz
 
Description Percy, Larry (coautor)
ill.
25 cm
Bibliografie p. 253
Index p. 253-265
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Library of Congress