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Titre Strategic Market Relationships
From Strategy to Implementation
Rentrer Donaldson, Bill
# d'Appelle Local 3843
ISBN 9780470028803
0470028807
Statut Cet item est présentement en bibliothéque.
Niveau Universitar
Pages xiv, 269 p.
Information de Publication Hoboken, NJ : Wiley, c2007
Code de Type/Jours REG-Regular / Cet element peut circuler pour 4 Jours
Département S-Student
Média PBK-Paperback
Sujets afaceri
Relationship marketing.
Strategic alliances (Business)
Business networks.
Industrial management.
relatii publice
management de cont
 
Description Bill Donaldson, Tom O'Toole.
ill. ;
24 cm.
O'Toole.
ill. ;
24 cm.
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

O'Toole, Tom (coautor)
ill. ;
24 cm
Bibliografie p. 249-262
Index p. 263-269
Cuprinde:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Description Library of Congress