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Title Strategic Market Relationships
From Strategy to Implementation
Author(s) Donaldson, Bill
Local Call Num. 3843
ISBN 9780470028803
0470028807
Status This item is currently IN the library.
Level Universitar
Pages xiv, 269 p.
Publishing Info Hoboken, NJ : Wiley, c2007
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects afaceri
Relationship marketing.
Strategic alliances (Business)
Business networks.
Industrial management.
relatii publice
management de cont
 
Description Bill Donaldson, Tom O'Toole.
ill. ;
24 cm.
O'Toole.
ill. ;
24 cm.
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

O'Toole, Tom (coautor)
ill. ;
24 cm
Bibliografie p. 249-262
Index p. 263-269
Cuprinde:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Resources Library of Congress