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RAU EL
(452)
View the MARC Record
Title
Business-to-Business Marketing
Author(s)
Brennan, Ross
Local Call Num.
3840
ISBN
141291969X (hbk.)
9781412919692 (hbk.)
Status
This item is currently IN the library.
Series
Advanced marketing series
Level
Universitar
Pages
xix, 359 p.
Publishing Info
London SAGE Publications 2007
Loan Type/Days
REG-Regular / This item may circulate for 4 Days
Department
S-Student
Media
PBK-Paperback
Subjects
Industrial marketing.
Industrial marketing--Case studies.
marketing industrial
afaceri
comportamentul consumatorului
studii de caz
comunicare de marketing
strategie de marketing dedicat companiilor
Description
Canning, Louise (autor 2)
McDowell, Raymond (autor 3)
il.
25 cm
Bibliografie la sfarsitul capitolelor
Index p. 347
Resources
Library of Congress
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