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Title Business-to-Business Marketing
 
Author(s) Brennan, Ross
Local Call Num. 3840
ISBN 141291969X (hbk.)
9781412919692 (hbk.)
Status This item is currently IN the library.
Series Advanced marketing series
Level Universitar
Pages xix, 359 p.
Publishing Info London SAGE Publications 2007
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Industrial marketing.
Industrial marketing--Case studies.
marketing industrial
afaceri
comportamentul consumatorului
studii de caz
comunicare de marketing
strategie de marketing dedicat companiilor
 
Description Canning, Louise (autor 2)
McDowell, Raymond (autor 3)
il.
25 cm
Bibliografie la sfarsitul capitolelor
Index p. 347
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Library of Congress