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Descripción |
tab., graf. 26 cm Editie revazuta a Global Strategic Planning Note bibliografice la sfarsitul capitolelor Index p. 375 Rev. ed. of: Global strategic planning. Cuprinde: An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global stategic planning -- Doing business with newly emerging market (NEM) economies.
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Descripción |
Library of Congress
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