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Title Managementul marketingului
 
Author(s) Kotler, Philip
Local Call Num. 3145
ISBN 9781594960253
1594960259
Status This item is currently IN the library.
Level Universitar
Pages XXVIII, 1004p.
Publishing Info Bucuresti TEORA 2006
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects 46 Marketing
464 Managementul marketingului
 
Description 23 cm
Index p. 947--1004
Note bibliografice la sf. capitolelor