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Title Developing business strategies
 
Author(s) Aaker, David A.
Local Call Num. 3117
ISBN 978-0-471-11814-5
0471118141
Status This item is currently IN the library.
Level Universitar
Pages xv, 379 p.
Publishing Info New York Wiley c1995
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Strategic planning.
Marketing--Management.
Description David A. Aaker.
ill. ;
379p., 24 cm.
Includes bibliographical references and index.
Resources L4U Book Cover