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Title Global marketing management :
cases and readings
Author(s) Buzzel, Robert D.
Quelch, John A.
Local Call Num. 3057
ISBN 9780201542806
0-201-54280-3
Status This item is currently IN the library.
Level Universitar
Pages xi, 751 p.
Publishing Info Reading, Mass. Addison-Wesley c1992
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Export marketing--Management.
Export marketing--Management--Case studies.
Description [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
ill. ;
751p., 24 cm.
Rev. ed. of: Multinational marketing management. c1988.
Includes bibliographical references.
Resources L4U Book Cover