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Title Marketing research :
methodological foundations
Author(s) Churchill, Gilbert A.
Local Call Num. 3050
ISBN 9780030238161
0-03-023816-1
Status This item is currently IN the library.
Series Dryden Press series in marketing, The
Level Universitar
Pages xxxviii, 1017 p.
Publishing Info Fort Worth Dryden Press c1999
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Marketing research.
Description Gilbert A. Churchill, Jr.
ill. ;
1017p., 26 cm.
Includes bibliographical references and indexes.
Resources L4U Book Cover