RAU EL
   
Add to Bookbag Place a Reserve Go Back

View the MARC Record
Title Global marketing management
 
Author(s) Keegan, Warren J.
Local Call Num. 3049
ISBN 9780139030239
0-13-903023-9
Status This item is currently IN the library.
Series Prentice Hall series in marketing
Level Universitar
Pages xiv, 639 p.
Publishing Info Upper Saddle River, N. Prentice Hall c1999
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Export marketing--Management.
Export marketing--Management--Case studies.
Description Warren J. Keegan.
ill., maps ;
639p., 26 cm.
Includes bibliographical references and indexes.
Resources L4U Book Cover