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Title Marketing management :
analysis, planning, implementation, and control
Author(s) Kotler, Philip.
Local Call Num. 3040
ISBN 9780132613637
0-13-261363-8
Status This item is currently IN the library.
Series Prentice-Hall international series in marketing, The
Level Universitar
Pages 1 v. (various pagings)
Publishing Info Upper Saddle River, NJ Prentice Hall c1997
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Marketing--Management.
Description Philip Kotler.
ill. (chiefly col.), maps ;
27 cm.
Includes bibliographical references and indexes.
Resources L4U Book Cover