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Title Business marketing :
connecting strategy, relationships, and learning
Author(s) Dwyer, F. Robert.
Local Call Num. 3038
ISBN 9780071162005
0-07-116200-3
Series Irwin/McGraw-Hill series in marketing, The
Level Universitar
Pages xxix, 670 p.
Publishing Info Boston Irwin/McGraw-Hill 1999
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing.
Description F. Robert Dwyer, John Tanner.
ill. (some col.) ;
670p., 27 cm.
Includes bibliographical references (p. 649-656) and index.
Resources L4U Book Cover