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Title Programe de marketing
 
Author(s) Patriche, Dumitru
Local Call Num. 109
Series Biblioteca Comertului Romanesc
Level Universitar
Pages 247
Publishing Info Bucuresti Institutul National de Cercetari Comerciale "Virgi 1994
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing.
Programe de marketing.
elaborarea programelor de marketing
Management
continutul programelor de marketing
structura programelor de marketing
procesul de elaborare a programelor de marketing
resurse
marketingul bunurilor de consum
marketingul turistic
marketingul industrial
cercetarile de marketing
marketing sindical
simularea programelor de marketing
sisteme informationale
Description 247 p., 23 cm.;
Prefata;
corpus;
note de subsol;
tabele;
imagini;
formule de calcul;
scheme.
Resources L4U Book Cover