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Title Marketing industrial
 
Author(s) Patriche, Dumitru
Local Call Num. 107
ISBN 9739632262
978-973-963226-3
Status This item is currently IN the library.
Level Universitar
Pages 296
Publishing Info Bucuresti Editura Expert 1994
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects management industrial
Marketing.
economia de piata
piata bunurilor industriale
consumul industrial
cercetarea pietei industriale
previziunea pietei industriale
studiile de piata industriala
politici de marketing industrial
marketing-mix
politica de produs
politica de promovare
politica de pret
distributia bunurilor industriale
procesul decizional de marketing industrial
informatia de marketing
sisteme informationale
organizarea activitatii de marketing in cadrul pietei industriale
Description 296 p., 23 cm.;
corpus;
note de subsol;
figuri;
tabele;
formule de calcul;
imagini.
Resources L4U Book Cover