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Title Marketing
Probleme. Cazuri. Teste.
Author(s)
Local Call Num. 106
ISBN 9739587291
978-973-958729-7
Status This item is currently IN the library.
Level Universitar
Pages 214
Publishing Info Bucuresti Editura Expert 1993
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Marketing.
firma
mediul extern
inflatie
comert
informatiile
cercetarile de marketing
determinari
evaluari
previziuni
cota de piata
esantionare
sondaj de piata
chestionarul
cota relativa de piata
segmentarea pietei
gravitatia comerciala
politica de marketing
strategii de marketing
tactici de marketing
mixul de marketing
metoda B.C.G.
politica de produs
politica de pret
pragul de rentabilitate
targuri si expozitii
distributia
mixul promotional
mesajul publicitar
sponsorizarea
campanii publicitare
organizarea activitatii de marketing
organizarea compartimentului de marketing
Description 214 p., 23 cm.;
Cuvant inainte;
corpus;
Anexe;
tabele;
grafice;
formule de calcul;
figuri;
note de subsol.
Resources L4U Book Cover