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Title & SubTitle

Author

On Shelf

Call Number

Location

Marketing management :

analysis, planning, implementation, and control		 Kotler, Philip. 1 of 1 3040 Sala de lectura 1

Developing business strategies

 Aaker, David A. 1 of 1 3117 Sala de lectura 1

Marketing strategy

 Ferrell, O. C. 1 of 1 3849 Sala de lectura 1

Conversations with Marketing Masters

 Mazur, Laura 1 of 1 3861 Sala de lectura 1

Scenarios in Marketing

From Vision to Decision		   1 of 1 3863 Sala de lectura 1

Science of success The

How market-based management built the world's largest private company		 Koch, Charles G. 1 of 1 3956 Sala de lectura 1

Profitable marketing communications

a guide to marketing return on investment		 Young, Antony 1 of 1 4900 Sala de lectura 1

Marketing management and strategy

 Doyle, Peter 1 of 1 4902 Sala de lectura 1

Marketing management

a strategic decision-making approach		 Mullins, John W. 1 of 1 4929 Sala de lectura 1

Marketing strategy

A Decision-Focused Approach		 Walker, Orville C. 1 of 1 7160 Sala de lectura 1

Strategic marketing

creating competitive advantage		 West, Douglas C. 1 of 1 7334 Sala de lectura 1

Marketing management

 Kotler, Philip 3 of 3 7355 Sala de lectura 1

Digital marketing :

integrating strategy and tactics with values 		Kaufman, Ira 5 of 5 9166 Sala de lectura 1

Marketing planning :

where strategy meets action		 Sorger, Stephan 1 of 1 9169 Sala de lectura 1

Marketing plans :

how to prepare them, how to use them 		McDonald, Malcolm 5 of 5 9170 Sala de lectura 1

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