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De Chernatony, Leslie From Brand Vision to Brand Evaluation London Butterworth-Heinemann 2010
7116 1 of 1 copies on shelf, Location: Sala de lectura 1
Purcarea, Theodor Valentin Managementul Brandului Bucuresti Editura Universitara "Carol Davila" 2011
7825 1 of 1 copies on shelf, Location: Sala de lectura 1

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