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Title Marketing planning :
where strategy meets action
Author(s) Sorger, Stephan
Local Call Num. 9169
ISBN 9780132544702
0132544709
Publishing Info Boston Pearson Education 2012
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Management.
Strategic planning.
Description 360 p. : il. ; 23 cm
Includes bibliographical references and index;

The planning process
Objectives
Market overview
Market segments
Competitive landscape
Strategy
Products and services
Pricing
Distribution
Promotion
Finance
Implementation
Sample marketing plans.
Resources L4U Book Cover