Library 4 Universal: Online

Title	Digital marketing : integrating strategy and tactics with values
Author(s)	Kaufman, Ira
Local Call Num.	9166
ISBN	9780415716758
Pages	xiii, 353 pages :
Publishing Info	New York Routledge 2014
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	Internet marketing. Marketing--Management. BUSINESS & ECONOMICS / Information Management. COMPUTERS / Computer Literacy. COMPUTERS / Digital Media / General.

Description	368 p. : il. ; 26 cm Includes bibliographical references and index; Transforming from traditional to digital values Adigitally challenged enterprise Drivers if change Fundamentals of the new marketing normal Managing the new marketing normal Integrated digital marketing Define and establish Convey and promote Connect and convert Measure and refine
Resources	L4U Book Cover