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Title Marketing strategy
A Decision-Focused Approach
Author(s) Walker, Orville C.
Local Call Num. 7160
ISBN 9780070171466
0-07-017146-7
Level Universitar
Pages xv, 352 p.
Publishing Info New York McGraw-Hill/Irwin c2011
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Management.
Description Orville C. Walker, Jr., John W. Mullins.
ill. ;
352p., 26 cm.
Includes bibliographical references and indexes.
Resources L4U Book Cover